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CASE STUDY: INSTORE SOLUTION FOR OUTDOOR RETAIL

– Haglöfs was founded back in 1914 by Wiktor Haglöf and we manufacture outdoor clothing, shoes and backpacks. Today we are based in Bromma and operate in 21 markets including e-commerce in 12 countries and 12 physical Haglöfs stores. Our motto is “Outsiders by Nature”.

 

This means drawing outside the lines, thinking outside the box and living outside our comfort zones. We encourage an exploratory side, both physically and mentally, by embracing nature. This is because we believe that everyone can experience nature and do everything we can to ensure that it is preserved so that future generations also have the opportunity to explore our nature.

Even though we are not as "hands on" today as we used to be, we still feel that we are closer to the process, more well-informed and definitely more efficient.

What are the challenges in your industry?
– The challenge lies in minimizing the use of consumables and packaging materials while maintaining a high level of service for our customers. In an outdoor retail environment where sustainability is key, the products we use in-store must also meet our requirements for low environmental impact. This requires both expertise and the right partner – especially when it comes to material selection and manufacturing.

How do you work with Instore Agency?
– In this case study focusing on an in-store solution, we see the value of working with a partner who shares our view on sustainability. We need more than just a supplier – we need someone who can guide us and contribute with the right expertise. Instore Agency supports us not only with products but also with logistics, warehousing, and ordering processes, ensuring everything runs smoothly within our outdoor retail operations.

What difference has Instore Agency made?
– They have relieved us enormously. Previously, we handled warehousing, purchasing, and distribution ourselves, which was both resource-intensive and inefficient. With the in-store solution we have today, we are less operationally involved in the process, yet we have better oversight, greater knowledge, and a more efficient structure. The result is a solution that both saves resources and strengthens our outdoor retail business.

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