Malina is one of Sweden's most prominent fashion brands, founded in 2010 by Malin Ek Andrén.
The brand is known for its feminine, timeless and elegant garments – from dreamy dresses to exclusive pieces for the office. Malina has redefined Scandinavian fashion with colorful, feminine garments for special occasions. Today, the brand is globally recognized for timeless, high-quality designs that empower women to celebrate their individuality and joy.
At the heart of Malina lies the Be Hellenic philosophy, inspired by the founder's Greek heritage.
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When we came into contact with Malina, they had a clear vision, to create a holistic impression for their brand through exclusive and thoughtful details. Our mission was to jointly develop products that both reflect the brand's identity and enhance the customer experience.
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It's often the details that make all the difference. A well-thought-out hanger, an exclusive gift box or a stylish embossed thank you card can transform an ordinary experience into something memorable.
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When all the parts come together – from material selection to design – a whole is created that strengthens the brand and makes the customer feel seen and appreciated. It is in the small details that the brand identity truly comes to life.
