Lager 157 was founded in 1999 in Gällstad, right in the heart of the Swedish textile empire – with the business idea of “branded clothing for up to half the price”. Before that, in 1989, Stefan Palm started the business under the name Billighetscompagniet in Ulricehamn.
During the first seven months after opening in Gällstad, the company had a turnover of 23 million kronor and showed a profit in the first year itself. During the 2000s, Lager 157’s range developed, private labels began to play a greater role and more control was taken over the entire value chain.
In 2015, the transformation to “the new Lager 157” was completed – the range now consists entirely of own brands, with a clear focus on denim and basic garments. Lager 157 is today a player with a strong presence both in Sweden and internationally via stores and e-commerce, with an offering that focuses on quality, simplicity and high customer value.
LAGER 157
Our collaboration with Lager 157 began 24 years ago – from their very first store to today's successful chain with stores throughout Sweden and internationally.
LAGER 157
It's fantastic to follow their development up close, from a brave idea in Gällstad to a strong and well-known brand in Swedish retail.
LAGER 157
Together we have developed hangers and bags that combine function, sustainability and design – always with the same goal: to create a simple, clear and inspiring store environment for both staff and customers.
"A long and appreciated collaboration!"
Our collaboration with Lager 157 began 24 years ago – from their very first store to today’s successful chain with stores all over Sweden and internationally. It’s fantastic to follow their development up close, from a brave idea in Gällstad to a strong and well-known brand in Swedish retail.
Together we have developed hangers and bags that combine function, sustainability and design – always with the same goal: to create a simple, clear and inspiring store environment for both staff and customers.