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CASE STUDY: INSTORE SOLUTION FOR A CHILDREN’S FASHION STORE
Newbie is KappAhl’s collection for the very youngest, with sizes ranging from 44 cl to 128 cl. In this customer case, we demonstrate how an instore solution for a children’s fashion store can reflect a brand’s identity, values, and customer experience. Sustainability is a central part of Newbie’s offering, with all cotton used being 100% organic.
The products are sold both through KappAhl’s stores and in Newbie’s own concept stores. We have supplied hangers to KappAhl for decades, and when Newbie was launched, we were also given the opportunity to develop solutions for this brand – with a clear focus on design, quality, and overall consistency.
The challenge was to develop unique hangers, gift packaging, and gift cards that reflect the expression of the collections. These products are aimed directly at the end customer and therefore place high demands on both aesthetics and functionality within the children’s retail environment.
KAPPAHLS NEWBIE
Through close collaboration with Newbie, their textile supplier, and our factory in China, we developed a proposal with hangers covered in the collection's different fabrics. We also developed exclusive gift boxes with the same pattern and matching gift cards. The result was a success and the hangers, gift boxes, and gift cards are now available for sale.
KAPPAHLS NEWBIE
Every time the collection changes, the hangers and gift boxes are adapted to match the clothes. In this project, we became a coordinating and creative partner, something we can be for you too. Get in touch and we'll tell you more.
KAPPAHLS NEWBIE
“Every time the collection changes, the hangers and gift boxes are adapted to match the clothes.”