Newbie is KappAhl's collection for the very little ones, with sizes from 44 cl to 128 cl. Sustainability is an important area for the brand and all cotton used is 100% organic. The clothes are sold both under KappAhl's management and in Newbie's own stores.
We have supplied hangers to KappAhl for decades and when it was time to launch Newbie we were given the opportunity to supply them as well. But we also had to take on a bigger challenge. Newbie wanted unique hangers, gift boxes and gift cards that would match the clothes in each collection.
These products would be sold on to the end customer and had to be of the highest class, both in terms of design and quality.
KAPPAHLS NEWBIE
Through close collaboration with Newbie, their textile supplier, and our factory in China, we developed a proposal with hangers covered in the collection's different fabrics. We also developed exclusive gift boxes with the same pattern and matching gift cards. The result was a success and the hangers, gift boxes, and gift cards are now available for sale.
KAPPAHLS NEWBIE
Every time the collection changes, the hangers and gift boxes are adapted to match the clothes. In this project, we became a coordinating and creative partner, something we can be for you too. Get in touch and we'll tell you more.
KAPPAHLS NEWBIE
“Every time the collection changes, the hangers and gift boxes are adapted to match the clothes.”